Meta conducted an experiment where thousands of users were shown chronological feeds on Facebook and Instagram for three months. Users of the chronological feeds engaged less with the platforms and were more likely to use competitors like YouTube and TikTok. This suggests that users prefer algorithmically ranked feeds that show them more relevant content, even though some argue chronological feeds provide more transparency. While the experiment found that chronological feeds exposed users to more political and untrustworthy content, it did not significantly impact their political views or behaviors. The researchers note that a permanent switch to chronological feeds could produce different results, but this study provides only a glimpse into the issue.


I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave. That doesn’t mean I hate it, I’m just done!

  • inconel@lemmy.ca
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    1 year ago

    Using engagement for metric will ofc render algorithmic feed “better”, i.e. addictive. Their value is not about mental wellbeing.

    • Scrubbles@poptalk.scrubbles.tech
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      1 year ago

      yep note that it didn’t measure addiction or how much screen time in a day or anything, the only metric is “more is better”, which ask anyone and they’ll say it’s the opposite

  • sculd@beehaw.org
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    1 year ago

    They don’t “hate” chronological feeds. The study say they are more likely to disengage, and that’s probably because people got what they need from the chronological feed and log off to do other things…

    Proving that chronological feed is more healthy.

  • StarServal@kbin.social
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    1 year ago

    This is a non-issue. Provide the chronological feed and let people choose how they want to consume their content.

  • Moonrise2473@feddit.it
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    1 year ago

    I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave.

    From Facebook point of view, then your engagement is low. Low engagement = less ad views = they make less money

    So they need to maximize doom scrolling. Turn off your brain and scroll for a couple hours with stuff the algorithm choose for you, thanks

  • haganbmj@lemmy.ml
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    1 year ago

    Less engagement is exactly what I would want. Show me my new chronological content and then I’ll get the hell out of there.

  • notenoughbutter@lemmy.ml
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    1 year ago

    I’d like to interject for a moment and say,

    this isn’t a test for what users like, this is a test for how users are addicted to the platform

    algorithm provides content in a way that they become a consoomer and more often than not, we actually feel guilty and sad after an hour of scrolling and realising we wasted so much time (like post masturbation sadness)

  • nothacking@discuss.tchncs.de
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    1 year ago

    Facebook want enraged users, enraged users are engaged users. They don’t care about mental health or enjoyment, just how long you stay on Facebook.

  • Lvxferre@lemmy.ml
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    1 year ago

    So basically the algorithm feeds an unhealthy addiction. And in no moment the study even tries to contradict the main concerns against algorithm-based sorting: lack of transparency, unhealthiness, bubbling, and feeding into dichotomies like “you like apples, so YOU’RE A BANANA HATER!”.

    Better approaches put power on the hands of the users. For example, tagging content, or sorting it into communities. Perhaps not surprisingly it’s how Mastodon and Lemmy do it, respectively.

    There’s also the matter of quality, not just personal preferences; this sort of thing does require an algorithm, but there’s nothing preventing it from being simple, customisable, and open, so users know exactly why they’re being shown something instead of something else.

  • Pyr_Pressure@lemmy.ca
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    1 year ago

    How about you give people the choice?

    The best thing about reddit/Lemmy is you can sort content by new, hot, controversial, etc. Depending on what you’re in the mood to view.

  • Hazzard@lemm.ee
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    1 year ago

    I also feel like a lot of the value of chronological is lost if I think it’s algorithmic recommendations. If I don’t know I’m browsing the latest? I’ll likely just think the algorithm is serving up some garbage. Especially somewhere like Facebook, where people haven’t really been curating their feed for years, just… following whoever to be polite and letting the algorithm take care of it.

    • Neve8028@lemm.ee
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      1 year ago

      They want to optimize engagement so they give some users certain content and other users other content to see what works. Not sure what is that mindblowing about it. It’s how basically every website tests new features.

    • gibs@lemmy.nz
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      1 year ago

      But unfortunately more usage time = more ads = more profit

      That’s the only thing they really care about.