

It’s some of that, on some platforms. Other platforms also get paid to promote posts or advertisement. Depending on who pays the most, you can see different things based on your demographics.
An important thing to remember is that they will show you something in the money making category. If they know what you want, they make more if they show you something that’s likely to be effective. If they don’t know what you want, they make more if they show you something targeting your demographic. If they’re fuzzy on everything, they show you something.
Which political geographic is more likely to target Facebook? Which one is more likely to spend demographic money to try to court younger white men from a low to middle income bracket?
Absolutely no idea. I almost logged on when typing the previous reply to see if they were still offering me the “thin blue line commemorative gun holster” they were the last time I was on, but I realized I really didn’t want to.
I feel like I see it being used as a common enough way for events to share details though, so it probably isn’t just older demographics.