TikTok users have been deleting the app at a higher rate since the company announced that its U.S. operations would be housed in a new joint venture.
The short-form video platform’s daily average app uninstalls in the U.S. have increased nearly 150% over the past five days compared with the previous three months, market intelligence firm Sensor Tower told CNBC.
The 150% increase is in number of uninstalls when comparing to the average uninstalls they had before. In other words, the current number of daily uninstalls is 2.5 times the previous one.